THE LOST APOSTROPHE
LEVELS OF EDITING
Are you looking for someone to improve the style and flow of your writing, or do you want someone to ensure that everything is correct and ready to publish, or something in-between?
SUBSTANTIVE EDITING
Looks at the big picture
Substantive editing, also called developmental, structural or content editing, aims to ensure that the structure, content, language, style and presentation of the document achieves its intended purpose.
A substantive edit ensures that the work provides a single authorial voice, and may include rewriting a document in plain English.
PROOFREADING
Looks at the minuscule
Proofreading, also called proofing or verification editing, is the final stage of the editing process and aims to ensure that the document is ready for publishing.
Proofreading includes checking that all elements of the document are in the proper order, and that layout follows the set style so that headlines, paragraphs, dimensions, placement of graphics, font type and colours etc are correct.
Proofreading is the final quality check of anything that may have been missed or that went wrong during the design/typesetting stage.